The Fairlight Xynergi can kick sand in the Optimus keyboard's face and make it cry

What's the coolest music gear brand in the history of the world? OK, Moog and Gibson and Fender, but then... Fairlight. Since their Nick Rhodes-fuelled '80s moment they've been making a lot of boring high-end media gear, but now there's this: the really absurdly awesome Xynergi Controller. Each key has tiny individual LCD display in it - as you can see in this awesome demo video (or this one). Estimated price? $28,000. It's been done before on the equally expensive Euphonix MC, and it does make the Optimus Maximus querty qwerty (sorry, Joel) keyboard with colour key caps look quite reasonable at $1500. The knobs round the display are also slightly reminiscent of the PPG Realizer or, more prosaically, the Arturia Origin. (via Gearslutz)