Octopulse: Stupid analog art bagpipe noise box

I can't see anything to suggest that Octopulse is a prank, but it certainly looks like a joke - from the straight-faced Yoko Ono lookalike in the video to the corporate funding (from Yamaha) to the five abandoned blogs to the blurb on the site: "She challenges us to rekindle the lost art of happiness—using neo-analogue playpower.". (Thanks, FMass)