VW are giving away a free guitar with every car sold betweeen October and December (in the US only, I suspect). The guitar is made by First Act, an interesting company who got rich selling children's guitars in Wal-Mart. They're very marketing savvy - with a large custom shop churning out one-offs for people like Yeah Yeah Yeahs and Franz Ferdinand. The innovation in the VW guitar (alongside ugly knobs, a seatbelt-themed strap and a VW gang-sign on the headstock) is a built in active analog amp modelling circuit, which I'm guessing works a little like a SansAmp pedal. It means you can plug the guitar straight into your VW car stereo and... well, I'm not exactly sure how you're supposed to play in your car, but that's the idea. The fairly ghastly TV ad featuring Slash is here, and there's more to make your toes curl at vdubsrock.com.
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